PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC
Boston, Massachusetts; August 4, 2020 — Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner. While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions. “PUMA’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA.