"Don’t Hold Back" this Summer with Haagen-Dazs’s New Fruity Flavours

15 June 2020 This summer, Häagen-Dazs™ brings you the perfect remedy for beating the heat with three new fruity flavours. When it comes to ice cream, sometimes you’re looking to indulge, but other times you need something more invigorating. The new Häagen-Dazs™ Raspberry Stickbar, Cantaloupe Melon Ice Cream and Mango & Cream Ice Cream are the go-to summer specials for a burst of real refreshment.

The new flavours feature Häagen-Dazs™’s classic ice cream made with 100% real cream, milk from France and Belgium, cage-free eggs and sugar, blended with real fruits, and are free from preservatives and artificial ingredients. Raising the bar on taste and texture, the new Raspberry Stickbar combines the signature ice cream with the tartness of handpicked raspberries. With each bite, crack through a rich white chocolate coating sprinkled with raspberry pieces and into an enticing fusion of ice cream and raspberry sauce swirls.

What makes the Cantaloupe Melon so special? Carefully selected from hundreds of varieties in Europe and the Mediterranean, this flavour uses only the juiciest melon pieces with exceptional texture and delicious taste to balance the creamy goodness of Häagen-Dazs™. The delicate melons are harvested in their prime ripeness, then sliced and gently folded with every drop of their juice into a silky ice cream.

Enjoy a fruity foray into the tropics with the new Mango & Cream Ice Cream, created with a unique blend of exotic varieties from India, Peru and Colombia. No unnecessary ingredients, just buttery smooth ice cream blended with mango puree and delicate fruit pieces.

Don’t Hold Back on treating yourself to the best ice cream in the world and unlock extraordinary moments with Häagen-Dazs™. This rallying cry is the ultimate motto for summer 2020, encouraging everyone to follow their inner voice, live life to the fullest, and of course enjoy a refreshing treat. Bringing the new campaign to life, Häagen-Dazs™ launches a lineup of exciting games and activities to allow ice cream lovers to test their limits in homey comforts.

Available on Instagram, compete with friends and family to catch as much fruit as you can in the new “Don’t Hold Back” filter game - highest scores stand the chance to win attractive prizes and vouchers! Join the virtual tribe of your favourite influencers or dance to the beat of your own drum with a catchy new dance challenge on Tik Tok. This catchy jingle is also on Youtube. Be sure to share your summer moments with loved ones on Instagram stories using a snazzy collection of stickers and GIFs, searchable by typing in ‘Haagen’.

Discover the new refreshing flavours at Haagen-Dazs™ Café’s near you, also available at all leading supermarkets, hypermarkets, and convenience stores. The pints are priced at RM32.50, mini cups and stick bars at RM10 each. The Mango & Cream Ice Cream and Raspberry Stickbar will be available for a limited time only. Shoppers can also redeem a complimentary summer-themed cooler bag in-store while stocks last. For more information visit, https://www.haagendazs.com.my 

#DontHoldBack #DontHoldBackMY #HaagenDazsMY #HDandMe 

About Häagen-Dazs™ 

Häagen-Dazs™ has been making ice cream since 1961. The company’s founder, Reuben Mattus, had a vision to make the best tasting ice cream in the world using high quality, carefully selected ingredients. Every Häagen-Dazs™ ice cream starts with real cream and milk, which is then blended with carefully selected ingredients. Launching with three simple flavours – chocolate, vanilla and coffee, today the brand has millions of fans in over 84 countries and is sold in Haagen-Dazs™ stores, major supermarkets, convenience stores and through foodservice channels, and has more than 24 products, including pint tubs, mini cups and stick bars with iconic flavours like Macadamia Nut, Belgian Chocolate, Strawberry, Matcha Green Tea, Vanilla and Cookies and Cream.

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