Tiger Beer Welcomes Chinese New Year 2019

KUALA LUMPUR, 1st January 2019 – It is the time of year where we open our doors to let out the old and usher in the new to welcome the Lunar New Year. At bustling family gatherings and reunions, we yam seng with all our might to the promise of a new chapter in our lives. Prosperity, longevity, and joy are few of the many things we wish for as we step into the year with a renewed sense of hope. This year, Tiger Beer, Malaysia’s No. 1 Beer[1], wants to uncage new beginnings with consumers for the Year of the Pig through its Chinese New Year Campaign.

Fans of Tiger Beer can toast to a fresh start as they stand to win thousands of ringgit in angpows, limited edition Tiger Beer Mahjong sets, exclusive Tiger Beer Prosperity bowl sets and so much more. All consumers have to do is enjoy their favorite HEINEKEN Malaysia brews and they will be rewarded.

From 17th of December until mid-February, consumers who purchase any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurants can check underneath their bottle caps for three different characters - “福” (Fu), “禧” (Xi) and “猪” (Zhu) - representing the different prizes to be won. One bottle cap marked 福” (Fu) allows consumers to redeem an angpow worth RM88,888, one cap marked “禧” (Xi) can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and 15 caps marked “猪” (Zhu) will allow consumers to redeem the exclusive Prosperity Bowl set – be sure to keep on the look out to start your collection today!

The exclusive Tiger Beer Mahjong sets are also available to be purchased at participating supermarkets during the month of January. With the purchase of three cartons of HEINEKEN Malaysia products - inclusive of one carton of Apple Fox - consumers can own the Tiger Beer Mahjong set for only RM99. As there are only 1,888 units up for grabs, be sure to purchase these festive themed cartons early to avoid disappointment.

“Chinese New Year is a time for abundant blessings and new beginnings as family and friends get together to celebrate. As we welcome the Year of the Pig, we want to open the doors with an abundance of rewards for consumers as they enjoy Tiger Beer and HEINEKEN Malaysia’s award-winning brews this festive season”. Said Andrew Woon, Sales Director of Heineken Malaysia Berhad.

For more information on this campaign and its promotions, visit https://www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.

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