RAD NEW LOOK FOR TIGER RADLER

Tiger Radler, a refreshing blend of beer with natural citrus juice from Tiger Beer, is sporting a sunny new disposition – with new-look packaging on cans. Available now in convenience stores and supermarkets throughout the country, the new-look Tiger Radler still features the same great refreshing taste that’s perfect at any time of the day.

The new Tiger Radler packaging showcases its defining feature – the natural citrus juice which gives Tiger Radler its distinctive refreshing taste. With bright, vibrant colours playing across the cans, inspiring thoughts of sunny days and fresh flavours, it will be sure to #LightenUp your fridge.

In addition to refreshing the look of Tiger Radler, a new, limited-edition variant has been added to the lineup, in the form of Tiger Radler Grapefruit. Retaining the 2% ABV (alcohol by volume) of the original Tiger Radler Lemon, Tiger Radler Grapefruit combines the tang of grapefruit with world-acclaimed Tiger Beer to deliver a sweet and zesty punch which rejuvenates the senses. Available from now until February 2018, new Tiger Radler Grapefruit is the ideal partner for sunny days.

Seeking the refreshing taste of Tiger Radler but without the alcohol? New Tiger Radler 0.0% Lime Mint has you covered. The new non-alcoholic variant, available nationwide from December, combines the cool flavour of mint with the citrus burst of lime to create a fresh, thirst-quenching beverage perfect for any time of the day.

Drinkers wanting to get their hands on new-look Tiger Radler Lemon, limited-edition Tiger Radler Grapefruit, and new Tiger Radler 0.0% Lime Mint should keep an eye out across the country over the coming months, as a series of activations is set to #LightenUp your day. Featuring a unique vending machine which dispenses Tiger Radler when the sun shines, as well as a series of ‘indoor picnics’ – bringing the outside, inside – and a touring Tiger Radler Combi Van, the refreshing taste of Tiger Radler is never far away.

“Tiger Radler has always been the perfect choice in our hot, sunny climate, and our refreshed packaging design, limited-edition Tiger Radler Grapefruit and new Tiger Radler 0.0% Lime Mint really drives that home. Whether you’re chilling by the pool in the sunshine, enjoying a picnic with friends under the shade of a tree, or looking to cool yourself down after a game of futsal, Tiger Radler has what you need to #LightenUp.” said Jessie Chuah, Marketing Manager for Tiger Beer.

For more information on Tiger Radler, and details of where you can catch the Tiger Radler vending machine and combi van, check out Tiger Beer’s Facebook page – www.facebook.com/TigerBeerMY.

Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
• The World’s No. 1 international premium beer Heineken® ;
• The World-acclaimed iconic Asian beer Tiger Beer, its doubly refreshing variant Tiger Radler; and its other innovative brew Tiger White – Asia’s Wheat Beer;
• The World’s No. 1 stout Guinness, and the unique smooth and fresh stout Guinness Bright;
• The World’s No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth, its latest variant Anchor Smooth Draught and its strong beer variant Anchor Strong;
• The premium Irish ale Kilkenny;
• The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner, Japan’s No. 1 100% malt beer Kirin Ichiban and the World’s No. 1 ready-to-drink alcoholic beverage Smirnoff Ice. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com

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