KitKat “Chocolatory” introduces Malaysian favourite Ice Cream Potong

Malaysia’s number one chocolate brand, KitKat and its first successful flagship store KitKat “Chocolatory” is making an even more meaningful connection through personalisation by introducing its Ice Cream Potong creation with Malaysia’s sweetheart celebrity chef, Anis Nabilah. Launched in October of last year, KitKat “Chocolatory” gives the public more chances to engage with the brand in creating delicious, mouth-watering and full of exciting inclusion to create-your-own KitKat fingers as well as ready to buy special editions KitKat not available anywhere else at its concept store in Mid Valley Megamall.

The new KitKat “Chocolatory” is a delicious testing ground of new flavours and a brand-first where fans will have a say on everything from flavours to design. Working on the trend of co-creation, the KitKat “Chocolatory” enables consumers to explore with over 10,000 different combinations to design their own flavours and packaging, then watch it be made in front of their very eyes.

From the months of KitKat “Chocolatory’s” induction into the Malaysian market, there have been various creations that suit the Malaysian flavours such as Traditional Nasi Lemak, King of Fruits and Ice Kacang. Chef Anis Nabilah has helped KitKat strengthen its localised flavours by introducing Malaysian favourite Ice Cream Potong Creation, inspired by the delectable ice cream treats Malaysians know and love made to authentically represent the finest traditional tastes and flavours in our Malaysian palate.

“In the evolution of a chocolate brand, KitKat “Chocolatory” marks a new vision and attitude about all things customisable. The trend for food personalisation has gained popularity globally in recent years and is proved to be extremely successful. As the trends of customisation continues to ride a high, Malaysia’s leading chocolate brand, has once again introduced ways to enjoy a KitKat through a collaboration with Celebrity Chef,” explained Mr. Sachin Goel, Business Executive Officer of Confectionery for Nestlé (Malaysia) Berhad, ASEAN.

“Referencing the multi flavoured varieties of Malaysia’s Ice Cream Potong, we know that it is sure to bring back fond memories of our childhood; of the neighbourhood ice cream uncle ringing the bell and dishing out different flavours of the stick format. KitKat “Chocolatory” will now carry that experience, with vibrancy and creativity, all packaged in a single custom made box. Additionally, with the upcoming festive season, this makes for a good open house gift many Malaysians will savour,” stated Celebrity Chef Anis Nabilah.

Anis Nabilah Ice Cream Potong Creation:
A stunning eight-finger creation that brings out the most out of a flavourful Malaysian experience. A whole range is showcased in a single custom package, from a refreshing rose infused drink with mouth-watering mango desert to a blend of smooth yet crunchy coconut santan cream and capped off with a classically rich tea-flavoured bar.
• Rose Sirap Bandung: Smooth chocolate infused with rose flavouring coating a crunchy signature wafer topped off with a dash of rose petals.
• Mango Harum Manis: Mango flavoured chocolate topped off with an added crunch of almonds enveloping the signature KitKat wafer.
• Coconut Santan: Sensational coconut infused white chocolate with toasted coconuts and pistachio nuts for added crunch, all wrapped around a signature KitKat wafer.
• Three Layer Tea Klasik: Traditional gula Melaka flavouring combined with rich chocolate, cashews, black tea and a crispy wafer, to complete the experience.

In addition to featuring Anis Nabilah’s Ice Cream Potong Creation, “KitKat “Chocolatory” is inspired by combining fusion which is to merge the new with the old to bring unique desserts to table, local taste profile (nasi lemak), popular universal taste profiles, the mixture of sweet and savoury and unexpected taste combination has seen a steady acceptance from the public.

“KitKat “Chocolatory” fulfils the need to for trendy customisation and has effectively been the catalyst for creation in the Malaysian market, serving as a platform for growth and creativity. The concept store has contributed to the rise of KitKat as a brand and will continue to be a platform for development. As the leading confectionery brand, globally as well as locally, KitKat is always looking forward to add more unconventional and popular flavours into the market,” added Mr. Goel
Highlighting the partnership between the beloved brand and Anis Nabilah, Mr. Goel commented, “We are looking forward to many exciting collaborations and welcome Anis Nabilah into the Nestlé KitKat family, and feel she is the ideal face for KitKat “Chocolatory” seeing that she is Malaysia’s rising culinary star who has a well-documented sweet tooth and big love for KitKat bars. We also give thanks to our fans in Malaysia who continue to embrace our store concept, we will continue to listen to feedback, work to further develop and refine to ensure KitKat leads the way from now and into the future.”

From 8th June to 2nd July KitKat “Chocolatory” will be having a Balik Camping Promo at the Ramadan Kiosk, Centre Court Mid Valley Megamall where you can gift four special editions plus a FREE gift pack to family and friends this Ramadan and Raya season.
For more information about KitKat “Chocolatory” Malaysia or Anis’ Creations visit www.kitkat.com.my

About KitKat ““Chocolatory””
Created in 2014, KitKat ““Chocolatory”” is a concept store where consumers become creators with close to 10,000 unique combinations to create their own special break. The KitKat ““Chocolatory”” is a delicious testing ground of new flavours and a brand-first where fans has a say on everything from flavours to design, to what they name their own KitKat creations. KitKat ““Chocolatory”” aims to make consumers’ breaks more special by driving a greater level of personalisation, customisation and giving more opportunity for consumers to be involved in helping shape the brand.

About Nestlé KitKat
Created in 1935, KitKat became part of Nestlé’s range of confectionery products in 1988, and has grown to become one of Nestlé’s billionaire brands. Enjoyed by all, this light snack is Malaysia’s No.1 chocolate brand, and is exported to 11 countries in Asia. Nestlé KitKat is the first global confectionary brand to be sourced from 100% sustainable cocoa.

The phrase “Have a break, have a KitKat” aptly describes the mission of KitKat– to help you take a break when you need it the most. Nestlé KitKat celebrates all the different ways KitKat lovers take a break. Whether you’re sinking under a sea of paperwork or working like a machine, you can delight in this sweet treat, now made with 100% sustainable cocoa, anytime, anywhere and any way. 

Here’s how to celebrate a break, the KitKat way:

• Push the wafer out of the red wrapper.
• Break off a wafer finger at a time.
• Snap a wafer finger in half, and enjoy!

For more information on KitKat, please visit:
Brand page - http://www.nestle.com.my/brands/confectionery_and_chocolate/kitkat
Facebook - http://www.Facebook.com/KitKatMalaysia
Official Website - http://www.kitkat.com.my

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia

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