Discovered: Tiger Jams Top 10 Final

Tiger Jams’ panel of curators have identified 10 of Malaysia’s finest undiscovered musicians for you to vote into the Top 3, where regional and international audio-visual collaborations await. Launched last month, Tiger Beer’s latest music and art platform – Tiger Jams – called upon undiscovered musical talents to submit a sample original track at the www.tigerjams.com website. The initiative further expanded its search to three talent recruitment drives at Laundry Bar (on June 2), Merdekarya (June 3) and Menu-script (June 4).

The large pool of talents acquired provided a significant yet worthy challenge for the initiative’s esteemed panel of curators* to shortlist it down to 10 of Malaysia’s finest undiscovered musicians.
Darren Teh, lead singer of local established band An Honest Mistake, says that an initiative like Tiger Jams is just what undiscovered artists need to let their voices be heard.

“As an artist, I can understand how hard new talents strive to gain recognition. The music industry today is getting more competitive as the pool of untapped talents gets larger. Asia needs more platform like Tiger Jams to help these undiscovered artists to be discovered and provide them the career nudge they’ve always dreamt about.”

 

Home grown Mandopop duo, ThomasJack says, “It’s good to see so many undiscovered artists seizing the opportunity to showcase their talent with such determination and drive for their sound to be heard. Given the right path and platform, we believe that music can transcend cultural boundaries and serve as a common language for the people of Asia.”

 

The 10 finalists** will be featured on the website where fans can vote them into the top three. The selected three Malaysian acts will be awarded RM15,000 each to fund their musical ambitions. They will then be paired with acclaimed Asian acts: Singaporean pop band The Sam Willows, Hong Kong’s punk pop band ToNick or Malaysia’s very own Darren Ashley as well as three established visual artists: Donald Abraham, Kenji Chai and Flex to produce an original Tiger Jams track and music video each. They will also get to host a gig each, and prior to the big event, a mystery international band will personally handpick one to collaborate on a remix that will be performed at the finale. 

 

 

 

Tiger Beer marketing manager Jessie Chuah says: “Tiger Jams is an initiative that hopes to provide emerging talents an opportunity to be discovered, and from the welcoming response received I can say with certainty that there are many undiscovered musicians ready to make headlines with their diverse musical talents.”

“We hope Asia sees, that if given a chance to shine, these artists could do as well as international acts. What they need is the opportunity and we’ve made the first move. Now, it’s time for the people to take it further by voting and bringing these emerging talents closer to a chance at being in the limelight.”

Tiger Jams sets out to be an epic jam session to celebrate the sights and sounds from Asia. It aspires to bring the freshest talents together in celebration of music and art. Show your support and vote for these emerging talents and help propel them onto a bigger stage where regional and international collaborations await. Voting is open now until June 30 at www.tigerjams.com

About Tiger Beer
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.

The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.

A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.

About Heineken Malaysia Berhad (formerly Guinness Anchor Berhad)
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
• The World’s No. 1 international premium beer Heineken® ;
• The World-acclaimed iconic Asian beer Tiger Beer, and its doubly refreshing variant Tiger Radler and its other innovative brew TIGER WHITE – Asia’s Wheat Beer;
• The World’s No. 1 stout Guinness;
• The all-time local favourite Anchor Smooth and its strong beer variant Anchor Strong;
• The premium Irish ale Kilkenny;
• The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the World’s No. 1 cider Strongbow, the No. 1 German wheat beer Paulaner, Japan’s No. 1 100% malt beer Kirin Ichiban and the World’s No. 1 ready-to-drink alcoholic beverage Smirnoff Ice. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
Heineken Malaysia Berhad officially changed its name on 21 April 2016 following Heineken N.V.’s acquisition of GAPL Pte Ltd on 7 October in 2015.
For more information please visit: www.heinekenmalaysia.com

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