Celebrity Chef Sara La Fountain to Visit Malaysia in May 2012

Celebrity Chef Sara La Fountain to visit Malaysia in May 2012 for the Fourth Installment of Celebrity Chef Series Guest star of “Perfect Day” and “New Scandinavian Cooking” to whip up uniquely Scandinavian dishes in a series of culinary events.

American-Finnish celebrity chef Sara La Fountain struts the streets of Malaysia to cooking up a storm for the fourth edition of the Celebrity Chef Series, jointly presented by American Express and the Asian Food Channel (AFC). From 28 May to 29 May 2012, Chef La Fountain will play host to a series of exclusive dining-related experiences as part of the tour titled, A Taste of Finland with Sara La Fountain.

Away from the camera, Chef La Fountain runs a catering service and a cooking school. She also maintains her own blog, Passion for Fashion and Food and is a food columnist for several newspapers and magazines in Finland. As an author, Chef La Fountain has also published several books – A la Sara, her first book, earned her the prestigious Gourmand World Cookbook Award in the “Best First Cookbook” category.

Following the success of previous installments of the Celebrity Chef Series that were hosted by renowned chefs such as Chuck Hughes, Adrian Richardson and Mark McEwan, the series returns once again, this time showcasing Chef Sara La Fountain. Fans of Perfect Day and New Scandinavian Cooking will be enchanted by Chef La Fountain at a series of cooking demonstrations and ticketed dinners that are open to the public. American Express Cardmembers will also enjoy exclusive and specially-organised sessions with the Scandinavian Celebrity Chef.

Maria Brown, Co-Founder and Chief Executive Officer of the Asian Food Channel aiming to provide viewers and food enthusiasts with the best gastronomic experiences, that extends even beyond their great television programming. These dining experiences with American Express have been a tremendous success and they're extremely excited to have Sara enthrall Singaporeans with her unique take on Scandinavian dishes, which will add to the many cuisines offered in this food-loving nation.”

American Express is always striving to be at the forefront of providing cardmembers with exceptional and unique dining experiences, according to Lim Su Ching, Vice President, American Express Business, Maybank . The Celebrity Chef Series, does just this by bringing world-renowned celebrity chefs from all over the world to Malaysia, where they whet cardmembers’ appetites with their tantalising dishes and culinary delights! This time, Chef Sara La Fountain, will showcase a plethora of traditional Scandinavian flavours which will surely provide her American Express fans a once in a lifetime dining experience.”

Chef La Fountain is the epitome of brains and beauty – a chef, model, entrepreneur, author, columnist and blogger embodied in one. The cooking sensation received training at the world-renowned culinary school, The Culinary Institute of America, located in New York. Now based in Finland, she is a popular media personality who hosts her own cooking show, Avec Sara. She also stars along with other chefs in Perfect Day and New Scandinavian Cooking, which will air on the Asian Food Channel, Astro Channel 703 beginning early July 2012. Fans looking to gear up for Chef La Fountain’s visit can also look forward to a week-long special, featuring Chef La Fountain’s episodes from both shows from 14th to 18th May, 7.30pm on the Asian Food Channel.

For this edition of the Celebrity Chef Series, cooking demonstrations and dinners will be hosted at The Royale Chulan Kuala Lumpur. Audiences will witness demos of delectable dishes – such as Goat Cheese Salad with Beetroot, Dark Sweet Bread Croutons, Marinated Red Onions and Blueberry-Balsamic Vinaigrette, Fried Fish with Summer Potato Vegetable Salad and a Summer Pavlova with Passionfruit Cream served with Strawberries and Pistachios.

American Express Cardmembers will enjoy exclusive benefits which include preferential rates at up to 20% discount for all Celebrity Chef Series events, and events organised solely for American Express Cardmembers.

For more information on A Taste of Finland with Sara La Fountain, please visit the AFC Studio website, www.theafcstudio.com, starting from 25th April 2012. Registration for the public cooking demonstration and dinner will start from 7th May 2012.

About Asian Food Channel
The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world.

Based in Singapore, AFC’s wide Asian distribution footprint covers nine territories and 45 million viewers, on basic tiers of all the major pay TV platforms across Southeast Asia.

The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs.

AFC’s online presence supports the channel with programme information, recipes, original content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.

AFC broadcasts on:
- Astro Channel 703 (Malaysia and Brunei)
- StarHub Channel 435 (Singapore)
- First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- TelkomVision Channel 33 (Jakarta, Indonesia)
- Indovision Channel 240 (Jakarta, Indonesia)
- Aora TV Channel 318 (Jakarta, Indonesia)
- Nex Media Channel 210 (Jakarta, Indonesia)
- Central Tivi Channel 515 (Jakarta, Indonesia)
- now TV Channel 527 (Hong Kong)
- Skycable Channel 22 (Philippines)
- Dream Satellite Channel 27 (Philippines)
- Cignal Channel 30(Philippines)
- Univision Channel 84 (Mongolia)
- CTH (Thailand)
- TV-ing (Korea)

Please visit www.asianfoodchannel.com for more information.